la citta vita
Urban planner. I travel. I collect case studies. I share. I'm particularly interested in the intersection of the arts and urbanism.
twitter.com/LaCittaVita:
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The UK’s biggest supermarket chain Tesco has launched a virtual supermarket online shopping system at Gatwick’s north terminal.
Your Avatar + you walk into a theme park…
#Live Park
#Islan
#South Korea
#4-D
#augmented reality
#theme park
#amusement
#la citta vita
#interactive
#experience
Recent FastCompany article (May Issue) featuring the new 4-D augmented reality theme park in Islan, South Korea. Created with the digital marketing firm D’strict. Every visitor at Live Park has an avatar as they go from attraction to attraction while their RFID bracelets track activity. Special “kinect” cameras are used to allow visitors interact with the environment. There are plans to bring Live Park stateside.
Lighting changes based on the volume of a visitor’s voice as they play games using their bracelets to keep score and receive prizes. There is 500ft “live square” which calls itself the world’s largest interactive projection, a touch screen gallery used to create art and then share through the Internet, and a hologram theater all to interact with visitors.
Overview of the interactive experience at “Live Park”
